Protecting Family Data in the Cloud
Project Overview
This motion design project visualizes the hidden risks of sharing family moments online and promotes the importance of secure cloud storage with Sync.com.
The concept draws from real-world issues: parents recording and sharing videos of their kids while unseen cybercriminals lurk in the background. This animation explores the dangers of phishing and surveillance, and positions Sync.com as a trusted, secure alternative for families to store their memories privately.
The Storyline
Scene 1 – Innocence
A mother films her child playing, capturing joyful and wholesome moments.
A mother films her child playing, capturing joyful and wholesome moments.
Scene 2 – Hidden Threats
Behind the screen, a hacker spies on the footage, fishing for personal data.
Behind the screen, a hacker spies on the footage, fishing for personal data.
Scene 3 – Awareness
The animation exposes the risks of insecure sharing and transitions toward a call for privacy and security.
The animation exposes the risks of insecure sharing and transitions toward a call for privacy and security.
Scene 4 – Sync.com Solution
The message closes with Sync.com as the secure, end-to-end encrypted solution to keep family memories safe.
The message closes with Sync.com as the secure, end-to-end encrypted solution to keep family memories safe.
Design Process
1. Concept Development
The first stage involved mapping out a storyboard that balances playful design (for the family/kid scenes) with dark, shadowy visuals (for phishing and cybercriminal elements).
The contrast reinforces the theme: innocence vs. danger.
The contrast reinforces the theme: innocence vs. danger.
2. Asset Creation
All character illustrations (mom, child, hacker) and props (toys, phone, phishing rod) were designed in Adobe Illustrator, then imported into After Effects.
Cute rounded shapes → Represent innocence and family warmth.
Sharp angular shapes → Represent danger, deception, and intrusion.
3. Animation in After Effects
Character Rigging: Each character (kid, hacker) was broken into layers (face, arms, hands) for motion flexibility.
Phishing Rod Animation: The thief’s rod moves with natural ease, using keyframe interpolation for smooth arcs.
Layered Compositions: Different comps (Kid & Toys, Mom Videoing, Thief Phishing) were nested into the main composition for an organized workflow.
4. Colour Palette & Mood
Pink Backgrounds: Highlight the family-friendly setting, almost toy-like, to lull the viewer into innocence.
Black/White Hacker: High-contrast silhouette to emphasize threat and intrusiveness.
Red Accents (recording dot, phishing bait): Symbol of danger, alert, and urgency.
5. Sound & Timing
Sound effects were layered to heighten the narrative tension:
- Vinyl crackle & background music for homely atmosphere.
- Glitch and phishing sounds for cyber threat scenes.
- Sync.com tagline voice-over (conceptual placeholder) to finish with authority.
Key Message
Families deserve privacy. Precious memories shouldn’t be stolen or sold.
With Sync.com’s end-to-end encrypted storage, you control who sees your files — not hackers.
With Sync.com’s end-to-end encrypted storage, you control who sees your files — not hackers.
Tools Used
- Adobe Illustrator (assets & characters)
- Adobe After Effects (animation & compositing)
Deliverables
- Full motion graphic video (0:35s runtime)
- Character and environment illustrations
- Storyboard + comps workflow (After Effects)
Thanks for viewing!
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Reflection
This project was not only about motion design but also about communicating digital safety in a visual, relatable, and emotional way. Through design, I wanted to connect with parents who unknowingly expose personal moments, and redirect them toward safer habits with Sync.com.