Objective:
Gaining an understanding of how promotional beer labels are created and maintained in Illustrator. Creating good file structure and proper use of Illustrator tools & workflow, plus some creative image work & typographic skills used in InDesign to produce the labels
Process:
We sketched out our ideas on paper and then refined our sketches in the thumbnail stage to create the best possible layout before setting our digital document for the label. We used Illustrator, following specific requirements for the document format that’s best for print, to lay out our graphics and typography. Using Adobe Illustrator, we were able to make great vector files for our logos that are scalable without losing any details. Using Photoshop, we were able to create some mockups and convert them to PSD files. We organized our workflow at the very beginning and checked again when exporting final PDF files for the project before handing in our work.
